The Jupiters Gold Coast National Finals Rodeo is set to be revamped as a Las Vegas-style Gold Coast rodeo and country music festival from next year.
Following on from the success of the 2012 rodeo, which drew record crowds to the Gold Coast Convention and Exhibition Centre, the organisers of the National Finals Rodeo say they expect crowds to double next year as they lure international country acts for after-party entertainment.
The four-day event, which will run in June each year, will be held next year just before the start of the inaugural Broadbeach Country Music Festival.
The Gold Coast City Council has approved funding for the Broadbeach Alliance event, which hopes to draw 15,000 people next year.
The Australian Professional Rodeo Association hopes to work with the Alliance to create a ``country week'' for out of town visitors.
The Gold Coast Bulletin has reported that millionaire transport magnate Douglas Kefford, AO, who is underwriting the rodeo, said the event would potentially lure entertainers such as Vince Gill to perform.
``We've had some preliminary discussions with some artists . . . there's potential to have several artists perform during the event,'' Mr Kefford was reported as saying.
Australian Professional Rodeo Association chief executive Steven Hilton said it was hoped the event would attract rock and pop artists as well as country singers.
Mr Hilton said the 2012 event had been hugely popular with competitors and audience members alike.
Big crowds kicked up their heels over the five sessions as NSW's Rhys Angland dominated the events to take the All Round Cowboy title and Victoria's Amber McIntryre bolted away with the barrel racing honours. Rhys Angland was crowned All Round Champion after an epic Jupiters Gold Coast National Finals Rodeo.
Wantabadgery horse breaker Angland shocked the opposition by winning both the Australian Saddle Bronc and Bull Riding titles.
It was a victory that left APRA officials looking through the history books because it was the first time in more than 20 years that the same rider has won both the saddle bronc and bull riding titles.
Asked about his amazing achievement, Angland said he was "still taking it in".
Angland has now jetted off to America to compete on the US Pro Circuit and he hopes "to do you all proud".
Meanwhile, McIntyre won three of the first four rounds to nearly secure the title in the first three days and then cruised to a comfortable third in the final barrel racing event to cement her grip on her first Australian Professional Rodeo Association title.
"I want to thank Australian Professional Rodeo Association for on putting on the best finals ever,'' McIntyre said.
"The surface inside the arena was a bit funny on the first night bit it just got better and better as the event went on."
McIntyre said her horse was now going to receive a well deserved break until close to Christmas.
Rodeo supporters include Jupiters Gold Coast, the Gold Coast Convention and Exhibition Centre, Jack Daniels, Burleigh Brewing, Southern Cross Austereo, RACV Royal Pines Resort, Sunshine Ford, Australian Outback Spectacular, Gold Coast City Council, Gold Coast Bulletin and Queensland Country Life.
For further information contact event organiser Marshall Hall on 0404 195 896 or via email at firstname.lastname@example.org