JUPITERS Hotel & Casino Gold Coast has signed up as the major sponsor for the Australian grand final of the professional rodeo circuit.
The Jupiters Gold Coast National Finals Rodeo will be held at the Gold Coast Convention and Exhibition Centre in Broadbeach from June 14 to June 17, 2012.
Event co-ordinator Marshall Hall said the Jupiters Gold Coast National Finals Rodeo (NFR) was the largest indoor Rodeo and entertainment event in Australia.
“For the Australian Professional Rodeo Association, this is the pinnacle of rodeo events in Australia,’’ said Mr Hall.
“Each year more than 350,000 spectators watch tens of thousands of hopefuls compete in the 120-plus accredited rodeos that are held across Australia and it all culminates in the National Finals Rodeo on the Gold Coast.
“The best of the best of Australia’s rodeo riders compete here and it is a privilege to have the support of a naming rights sponsor which is also clearly the best of the best in the region.”
Jupiters Hotel & Casino Acting Managing Director Craig Peachey said the property was excited to once again be the naming right’s sponsor and official after-party venue for the 2012 Jupiters Gold Coast National Finals Rodeo.
“With the recent launch of our $20 million redeveloped Jupiters Theatre and concerts from Michael Bolton, Tony Bennett, Seal and Kelly Rowland, Jupiters is all about entertaining experiences,” Mr Peachey said.
“As an iconic venue on the Gold Coast we are proud to be involved with an event like the Jupiters Gold Coast National Finals Rodeo and we will continue to contribute to the development of the region as an entertainment hot spot.
“Jupiters Hotel & Casino will be the place to be after the national title events across the footbridge and we look forward to welcoming the NFR including the competing cowboys here throughout the extended weekend,” he said.
The Jupiters Gold Coast National Finals Rodeo will see the top 15 national qualifiers in six events ‑ Bull Riding, Saddle Bronc, Bareback Bronc Riding, Team Roping, Steer Wrestling and Ladies Barrel Racing ‑ compete for the national title over four days of gruelling events.
“The rodeo is not your typical outback rodeo,’’ said Mr Hall. “With all the flair and extravaganza of a mini Las Vegas style of production, it is aimed to suit a wider target market and gives the regional public a real taste of the outback.”
The event, which is held at the Gold Coast Convention and Exhibition Centre, will include a variety of side events held in conjunction with Jupiters Hotel & Casino Gold Coast and the wider Gold Coast community.
The event annually attracts tens of thousands of competitors, family, friends and rodeo goers from all over Australia. In previous years the media exposure generated has been valued at more than $1.8 million while the value to the Gold Coast economy has been estimated to be worth as much as $10 million.